Mobile Tire
Product Sourcing, Strategy
Project Description
To support MobileTire.ca’s growing business, we created a brand apparel program designed to elevate their professional image and build trust with customers—laying the groundwork for future franchising.
The collection featured comfortable, all‑weather workwear in black to convey strength and reliability, with logos placed for maximum visibility and a red Canadian maple leaf embroidered on hats to showcase national pride. The refreshed brand presence helped drive a 30% increase in sales, with customers citing the company’s professional appearance as a key factor in their confidence and referrals—exceeding the original branding goals.
Winner of the 2021 PPAI International Gold Pyramid
Project Description
To support MobileTire.ca’s growing business, we created a brand apparel program designed to elevate their professional image and build trust with customers—laying the groundwork for future franchising.
The collection featured comfortable, all‑weather workwear in black to convey strength and reliability, with logos placed for maximum visibility and a red Canadian maple leaf embroidered on hats to showcase national pride. The refreshed brand presence helped drive a 30% increase in sales, with customers citing the company’s professional appearance as a key factor in their confidence and referrals—exceeding the original branding goals.
Winner of the 2021 PPAI International Gold Pyramid
rose@iicon.ca
Phone
+1 416 509 4715